I started at Black Ink in Boston in 2009, where precise merchandising taught me how simple design can make everyday things feel special. At Au Marché I moved into real design work; flyers and product labels. Then at Footprints I became GM and the in‑house designer, building the site, marketing emails, store materials, and an animated TV commercial.

I launched Pixel Nook Studio to handle brand identity, Webflow/Shopify, packaging, and print. I later opened Anomaly, a boutique built end‑to‑end from name and brand to packaging and in‑store experience, followed by Harbor Leaf Tea Co., a loose‑leaf tea brand with identity, e‑commerce, premium packaging, and high-end photography.

Since 2021 I’ve partnered with Fast Forward Group on launches, refreshes, and campaigns across web, print, and decks always aiming for a clear, and consistent brand identity. Most recently I created Laurel Editions, a modern wedding stationery studio, leading brand and voice, Shopify build, content, and art direction for the full collection.