I started in Boston in 2009 at Black Ink, where precise merchandising taught me how simple design can make everyday things feel special. At Au Marché I moved into real design work; flyers and product labels. Then at Footprints I became GM and the in-house designer, building the site, marketing emails, store materials, and an animated TV commercial.
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I launched Pixel Nook Studio in 2017 to handle brand identity, Webflow/Shopify builds, packaging, and print. I applied that full-stack approach to three ventures I built from the ground up: Anomaly, a gift boutique designed end-to-end from name and brand to packaging and in-store experience; Harbor Leaf Tea Co., a loose-leaf tea brand with identity, e-commerce, premium packaging, and high-end photography; and most recently Laurel Editions, a modern wedding stationery studio where I led brand and voice, Shopify build, content, and art direction for the full collection.

Since 2021 I've partnered with Fast Forward Group on launches, refreshes, and campaigns across web, print, and presentation decks, always aiming for clear and consistent brand identity. Over 15 years I've developed an approach that's calm, practical, and systems-driven — clean type, strong hierarchy, and repeatable design ops that scale.